The most famous non-alcoholic drink chain in the whole world, Coca Cola, originated in Atlanta, Georgia, within the year 1886.

The most famous non-alcoholic drink chain in the whole world, Coca Cola, originated in Atlanta, Georgia, within the year 1886.

Being a manufacturer that is prominent dealer and supplier of soft drink concentrates and syrups globally, Coca Cola supplies its beverage concentrates and syrups to distributors, bottling and canning operators and fountain retailers and wholesalers. Apart from bottled and canned drinks that are soft concentrates, the company’s beverage products consist of numerous tea, coffee and sports drinks. Even though the company started building its network that is international in 1920s, it now operates in nearly 200 countries and produces a lot more than 400 brands.

Authored by Anna D.

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McDonald’s is one of many world’s largest chains of take out restaurants, that will be fabled for its hamburgers. It serves nearly 68 million customers each day in 120 countries all over the globe. Having its headquarters in america, McDonald’s began its operations when you look at the year 1940 as a barbecue restaurant, which was operated by Richard and Maurice McDonald. However, in the year 1948 the restaurant reorganised its business as a hamburger stand by incorporating production line principles. Further in 1955, Ray Kroc became a franchise agent into the company. He later purchased the restaurant chain from the McDonald brothers and managed to expand it on an international level.

Written by Anna D.

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Marketing Essays

In the last several decades, globally recognised and established brands have now been demonstrating growing curiosity about new global markets including those of developing countries (Riley et al., 2016). The entry into them is often hindered by various economic, political or cultural barriers while these environments are associated with substantial customer resources. The requirement to conform to the particularities of each country of presence often forces global brands to adhere to ‘glocalisation’ strategies that combine the core elements of their international positioning with localised positioning concepts to boost the potency of marketing communication (Parsons and Maclaran, 2017). However, the substantiation of these choices might be complicated and companies’ market entry decisions frequently have to be studied on a case-by-case basis. The aim of this essay is to explore one of the keys reasons why brands that are global different positioning strategies when you look at the countries of the presence.

Authored by Katy J.

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Strategic management allows for identifying the position of companies inside their external environment and evaluating their internal resources and capabilities in order to find the suitable types of ensuring their growth and business success (Omolade and Tony, 2014). The quality of strategy development and the outcomes of its implementation directly depend on the skills of the managers acting as decision-makers (Sabourin and Ayande, 2014) at the same time. Spanish fast fashion companies count on innovation and intangible resources to achieve global growth (Truett and Truett, 2014). This emphasises the necessity to find the most reliable strategic management approaches to determine potential bottlenecks that decrease the caliber of decision-making in these organisations and prevent them from responding to relevant market trends. Hence, the goal of this essay is always to explore what management that is strategic and skills would stimulate the growth for the fast fashion industry in Spain.

Authored by Philip S.

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Whilst the Internet sales industry is constantly growing on a global scale, companies are searching for new techniques to influence customer behaviours and motivate clients to purchase their products or services and services when you look at the online environment (Dai et al., 2014). The standard of corporate information resources is just one of the critical antecedents of conversion, which emphasises the role of Internet platform elements when you look at the decision-making process. Therefore, web site design is highly significant since this dimension is responsible for the convenience, effectiveness and trustworthiness of marketing interaction with prospective customers (Rozekhi et al., 2014). However, its role in the decision-making process is often vaguely defined. The purpose of this essay is to explore how design that is website influence customers’ intention to shop online.

Compiled by Josh A.

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Marketing communications is an part that is essential of online marketing strategy because of the companies’ competitiveness and financial returns frequently perceived through the content of these messages as well as the channels of the delivery (Falat and Holubci, 2017, p.148). However, despite the need for this idea, there still remains substantial ambiguity surrounding its strategic functions and roles for contemporary businesses. For example, scholars are yet to reach a specific conclusion on how electronic word-of-mouth (eWOM) could possibly be successfully incorporated into the communications strategies of contemporary organisations (Park et al., 2018, p.304). This essay critically analyses the applications marketing communications utilizing the purpose of evaluating their major strengths and weaknesses.

Written by Jess C.

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For their growing popularity with consumers, social media have grown to be an effective marketing communications channel as well as one-to-one communication means (Keegan and Rowley, 2017). Social media (SMM) is often reported to contribute to consumer engagement and create perceptions that are positive attitudes towards brands, products, and services (Chen et al., 2016). While SMM influences the way consumers evaluate and perceive goods and services when you look at the online environment, it generally does not necessarily results in a purchase decision (Barger et al., 2016).

Published by Josh A.

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Customer communication is among the main antecedents of customer care within the environment that is modernHanninen and Karjaluoto, 2017). Being able to contact a company on a 24/7 basis is generally recognised as an indication of consumer recognition and support. However, not absolutely all organisations are able recruiting large teams of English-speaking assistants with in-depth product training. Artificial intelligence (AI) solutions and AI-powered chatbots provided a solution to this dilemma and allowed many organisations to make usage of 24/7 functionality in their marketing communication strategies (Pavliscak, 2018). The menu of successful adopters includes such companies as Whole Foods, Pizza Hut, Domino’s, and H&M (Kim, 2018). However, these brands are part of the mass market segment and their consumers might not have the same standard of e-services expectations as premium brands clients. This gap is closed by this essay by examining the effect of chatbots in the customer satisfaction in luxury e-services.

Authored by Josh A.

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With Apple using face scans to unlock your iPhone X and Google incorporating FaceNet functionality to sort your Google Photos and tag people it is evident that facial recognition has become a modern-day phenomenon on par with blockchain and artificial intelligence (Gemalto, 2018) in them,. While engineers and programmers are seeking new techniques to improve the accuracy and effectiveness of this technology, marketers are more concerned with the ways it can be used to improve customer communication and personalisation. On the one hand, being able to identify consumers behind the product and even ‘read’ their emotions might be highly valuable for promoting goods and services that fit their mood and preferences (Yang et al., 2018). This raises multiple ethical challenges within the scope of the recent personal data protection regulations and the rights for privacy on the other hand. Unfortunately, the field of facial recognition application in marketing is a relatively understudied section of marketing knowledge. This suggested the need to explore the opportunities that are emerging challenges in this sphere which can be used by modern marketers.

Authored by Jess C.

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Finance Essays

Security holdings become riskier when stock prices fluctuate. Such fluctuations are commonly viewed as volatility, whereas, minor ones are generally considered market noise (i.e. the shifting positions of investors on inter-day trading). Thus, as investors move to enhance their positions, a number of variables are taken into consideration, such as for example macroeconomic conditions, accounting statements and industry trends. Option valuation also takes these variables under consideration using the present value of the stock price as a benchmark on which hedges is likely to be formed. The major variables used to derive an price that is option’s current stock price, intrinsic value, time for you expiration, and volatility (Bodie et al., 2009). Therefore, options can best be referred to as ways in which investors may take benefit of superior information to hedge against their current stock positions.

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