Being a manufacturer that is prominent dealer and supplier of soft drink concentrates and syrups globally, Coca Cola supplies its beverage concentrates and syrups to distributors, bottling and canning operators and fountain retailers and wholesalers. Apart from bottled and canned drinks that are soft concentrates, the company’s beverage products consist of numerous tea, coffee and sports drinks. Even though the company started building its network that is international in 1920s, it now operates in nearly 200 countries and produces a lot more than 400 brands.
Authored by Anna D.
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McDonald’s is one of many world’s largest chains of take out restaurants, that will be fabled for its hamburgers. It serves nearly 68 million customers each day in 120 countries all over the globe. Having its headquarters in america, McDonald’s began its operations when you look at the year 1940 as a barbecue restaurant, which was operated by Richard and Maurice McDonald. However, in the year 1948 the restaurant reorganised its business as a hamburger stand by incorporating production line principles. Further in 1955, Ray Kroc became a franchise agent into the company. He later purchased the restaurant chain from the McDonald brothers and managed to expand it on an international level.
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In the last several decades, globally recognised and established brands have now been demonstrating growing curiosity about new global markets including those of developing countries (Riley et al., 2016). The entry into them is often hindered by various economic, political or cultural barriers while these environments are associated with substantial customer resources. Continue reading The most famous non-alcoholic drink chain in the whole world, Coca Cola, originated in Atlanta, Georgia, within the year 1886.